Spotify knows that people will probably sign up for only one music-streaming service. Again, this is a pure acquisition and retention strategy. Most students are under 25, yet these customers are willing to pay double their current pricing. That is a great price for access to more than 30 million songs.īut this demographic has a higher willingness to pay than their immediate elders: Students can get Spotify (and Hulu) for $4.99/month. The data show that the Student Plan is missing its mark. The Family Plan, which allows up to five users to share an accountĪ Student Plan, for anyone enrolled at a U.S.
Aside from the main $9.99/month Premium Plan, Spotify has two other payment plans: But Spotify seems to be doing that almost completely wrong. This is a surefire sign that the pricing is ripe for differentiation. Some people only want to pay $5 for music, others $15. There are a lot of people pulling down this particular range, and there are a lot of people pulling this up. What's weird about this is that this range is much, much wider than what we typically see for a product.
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